We know that considering going into business for yourself is an important and sometimes difficult decision. Business ownership has its benefits but isn’t for everyone. So you need experienced advisors to help you along the way. That’s what you get from the consulting company Franchise Building Expert.
Today there are literally thousands of franchises to choose from, so figuring out which opportunity is right for you can be hard to determine to say the least. Eliminate the confusion of time-consuming and overwhelming research by working with us. Our matching process and years of contacts in the industry will allow you to focus on those that have been pre-screened to match your requirements.
Get the candidate emotional about their decision to buy a franchise; find out their deepest ‘why’.
Paint the picture of what its going to be like when they own their own franchise. They don’t know what it’s like, so you need to help them develop that vision.
Have a sales system/process, sometimes called a ‘candidate evaluation’ process.
Having a no surprises sales/candidate evaluation process – always position people as to what they should expect to experience. Use ‘technique’ universally, i.e., the positioning for going to due diligence calls and how they could get upset or surprised if they don’t get call backs or emails back… “NO SURPRISES” throughout the process, i.e., when sending them to call zees.
Coaching them through the process; you control it.
Positioning fear and anxiety at the beginning of the sales processes. FEAR one of the 3 top deal killers in franchise sales.
pace and momentum key – Spoon feed info at a volume candidate can handle; don’t overwhelm them or let them think they know enough to make a decision too early.
Always have them active, doing ‘homework’, doing something between your calls and meetings, so you/your brand/decision on business ownership is top of mind.
Finding out what is working as you make the sale; duplicate it every time. It may get boring to YOU; it will be the first, and exciting time every time for them… Especially important if you have less than 3 years’ experience but something you can always do for continuous improvement.
Establishing the ‘process’ with the candidate i.e., how much time they’ll invest, and YOU’LL invest with them, setting the timing for the process, setting a decision date, etc.
The ‘call to call’ process- narrowing down the list of things to do, questions, and issues call by call; ‘closing’ all through the sales process. After several weeks with the prospect, you can say “we’ve answered them all; nothing left on your list; time to move forward!”
The ‘flow’ of each call – Reviewing what was covered in the last call, detailing what is ‘left to do’ in the process, being sure to review any areas that seemed to be sticking points or they were confused on, etc.
Positioning early its ‘ok to say no’ & open and honest communication during the sales process. Cuts down on the ghosting and ‘crickets’ in this industry.
Positioning up front as they enter your process that “we evaluate how you handle this as a ‘project’ and your ability to meet your commitments.”
Book A Free 1:1 Session With Don Schin, A $397 Value Free For Having Downloaded The 50 + 1 Things
This is a no-obligation or cost process for our consulting services, or for the vast amounts of information about franchises we will provide. Because of our credibility and experience in the industry, we have relationships with the best franchisors that are seeking quality candidates like you. And they compensate us if we find a business for you.
This is a no obligation or cost process for our consulting services, or for the vast amounts of information about franchises we will provide. Because of our credibility and experience in the industry, we have the relationships with the best franchisors that are seeking quality candidates like you. And they compensate us if we find a business for you.
Again we’ll be with you every step of the way during the process on your path to business and franchise ownership. To get the ball rolling, complete the request form here and a representative will be in touch with you soon.
It is a very rewarding career and also a lucrative business too! So maybe this can be added to the businesses you investigate? We have a training program that not only teaches you the skills but gives us a vested interest in your ongoing success via the ongoing support programs we offer!